Subscribe to Blog via Email
Kendrick Lamar doles out punches and salvation in the new video for “Element,” off his latest album, Damn. Jonas Lindstroem co-directed the clip with the Little Homies, the duo of Lamar and Top Dawg Entertainment President Dave Free.
The new video is similar to the breathtaking Humble video, but utilities slow motion shots and is more visually appealing than Humble. The clip grapples with violence and comprises sequences in which a building burns, a father teaches his son to fight, a group of men shadowbox, police chase a suspect and even Lamar brawls with a pool cue and his fists. These harrowing shots, however, are countered with serene and religiously-themed images of nuns in habits, a couple alone in a bedroom and a young boy standing quietly in the pouring rain.