When Kanye West’s 5th Album My Beautiful Dark Twisted Fantasy dropped, I instantly loved it. The album started off with eerily vibes with Nicki Minaj telling a creepy story to children in a camp fire and ended with a powerful statement on race from legend Gil Scott Heron. One such song that stood out for me (being the second best song on the album after Gorgeous) was Devil in a New Dress. Once I heard that song I knew who he was rapping about (his ex Amber Rose). The lyrics were incredibly innovative, Kanye raps lines such as ‘Why you standing there with your face screwed up? don’t leave while you’re hot that’s how Mase screwed up’ and ‘I hit the Jamaican spot, at the bar, take a seat I ordered the jerk, she said you are what you eat.’ Lines that were funny and had double meanings, before Rick Ross comes and raps the best guest verse in his career. Lyrics, aside the reason why that track in particular stood out for me was due to how melodic and orgasmic the production was. Me being the music geek that I am had to do further research on it and I found that it was actually a sample from an old classic record by Smokey Robinson & The Miracles called ‘Will you still love me tomorrow’.
I play the track and notice how different how the track is from Devil in a New Dress. There Is only a small part of the track from the song which is sampled (2:05 – 2:15) and boy is it sampled well to perfection to the point that the instrumental of Devil in a New Dress is clearly better than the full song by Smokey Robinson and The Miracles. Bink! Takes that small part, makes it into a loop, distorts the vocals to the point where is sounds like ooh Jason Derulooo, you feel me, Im sprung (is it me? Cause I seem to be the only person who hears Jason Derulo LOL), adds laidback slow drums and Fucking Mike Deans comes through with a epic break down piano before he replicates the bass of the song on the guitar. Bink! and Mike Dean showed fellow producers how to masterfully sample a track. I hate when producers just sample track by speeding it up or slowing it down and just put drums or snares, its lazy as fuck. Bink! and Mike Dean provide relief that the future of sampling is in safe hands.